Modern
Eye Care.
Thoughtfully
Designed.
Opening soon in River North
740 N Wells Street
Chicago, IL 60654
Opening 2026
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Join our early list for opening updates, founding member access, and priority scheduling.
The Practice
An eye exam shouldn't feel like an assembly line.
01 — Time
Thirty minutes with your doctor.
Not seven. We built our schedule around the kind of exam Greta wishes every patient could receive — the kind she trains her students to deliver.
02 — Expertise
Seen by the doctor who trains the doctors.
Dr. Gregg is an Assistant Professor at the Illinois College of Optometry. She has spent her career advancing clinical care while teaching the next generation of optometrists.
03 — Care
You'll be treated like family.
Because for us, this is family. We're building the practice we'd want our own parents, our son, and our neighbors to be cared for in.
A calmer space for better vision
Unrushed, doctor-led
eye exams
A curated selection of
modern, independent
eyewear
A space designed to
feel more like a studio
than a clinic
Founded by a local family. Doctor-owned. Patient-first.
Be the first to know
Join our early list for opening updates, founding member access, and priority scheduling.